| SR.NO. | DAY | TOPIC
|
| 1. | One | · ORIENTATION
· WHAT IS MARKETING? · WHAT IS SALES? · MARKETING AND SALES MANAGEMENT · SUPPLY CHAIN MANAGEMENT Introduction Need Benefits Social aspects Market aspects
|
| 2 | Two | Field Demonstration
Feed Back/ Discussion Validatory Function |
Day one
Background:
Organic Farming; Organic Fertilizers; Organic Manure
Marketing strategy: understanding challenges; product line management, set up consideration
Management: management of supply chain; handling of stock exchange; marketing and sales management; research of market;
Cost, Margins, Price Setting and Value Addition
Market development: sector cooperation and market norm building
The IFOAM Organic Guarantee System
Day two
Government initiatives and subsides
Business communication
e- Business fundamental
Rural marketing
Audits
Customer relationship management
Additional information
Validatory Function
Feed back and demonstration